Meta description is one of the important element in your blog. Google and other search engines are paying lots of attention to meta description. It tells the description about a page.
Every page in your blog should have a meta description.
It tells the search engines that “what your page contains”. More important, meta descriptions are also shown on the search results and hence it directly speaks to the user.
Hence it is not just made for search engines or SEO, it is also made for the users who are on the search engine results page (SERP).
Most of the time, we may not much care about meta description. You will set it up and forget. However, if you pay little more attention to meta description you may find more details in it.
It directly affects the CTR (Click-Through-Rate) on the search engines result page. If you have written a better meta description then higher the chances of getting more clicks for your page than others.
In this article, I will take you through few of the interesting yet must to follow tips (or the best practices) that help you to write meta description in a better way.
Keep Meta Description Length Less Than 156 Characters.
Most of the search engine has this restriction. As they want to keep the number of results per page less and also, to show their Ads – most of the search engines has this as a standard. This is something like a Tweet however, you are resticted to 156 characters.
In this way, you will automatically try to keep it short as well more descriptive.
Here is an example meta description.
Write Focused and Detailed Meta Description.
Yes, it is little tough to make it descriptive under 156 characters. However, when you are being focused and if you well know what your page is about then you can write it.
- First, fix the purpose of the page in mind.
- Second, describe the purpose as a short line.
You are done.
When you have a focused meta description, you can easily convey the purpose to the user on the results page.
Hence there are more chances that they will click on your URL.
Don’t Forget To Mention Your Brand Name.
Nowadays, keywords are secondary when compared to brand names.
Search engines like Google are evolved a lot and they are not just keyword engines.
Instead, they are intelligent engines which can easily find out, what a brand is by doing all kind of advanced text processings.
Your brand name, when mentioned on the description tells search engines that you are not keyword centric and you are more than keywords. This naturally increases your site’s authority on the eyes on Google.
Read More on the 3 Steps To Brand Your Blog.
Never Stuff Meta Description with Keywords.
Meta description must have those targeted keywords.
However, you should not repeat the keywords again and again. It doesn’t takes any meaning and also, it clearly tells search engines that you stuffing keywords. Natually, its a spam technique.
At the same time, you must use the keyword at least once on the meta description in a contextual way.
Trigger a Call-To-Action from the Search Results Page.
Now most important thing is the Call-to-Action. Meta descriptions are not just text.
- It should psychologically trigger the user to click your URL.
- It should speak to the user and make them tempt to click your URL.
You have to use certain powerful keywords that should trigger an action like: Learn, Here, Advice, Now, Free, Quick, Depth, Today, Download etc.
There are no reasons to avoid using meta descriptions.
Not only for your home page, it has to be written for every page in your blog.
When you rightly utilize the meta description, you can easily attract users on the search engine results page to click your URL. This increases CTR.
Also, search engine like Google which captures behavioural data on the results page can reward your site more.
From next time onwards, if you are writing or modifying a meta description then just keep the below point in mind.
Think that meta description is a way to market your page on SERP.