Blogging is fun. Writing for your blog is always fun.
You are blogging because:
- You want to share your knowledge.
- You want to teach people.
- You want Popularity.
- You blog for hobby.
- You want Profits.
- You want to Sell.
- And many more reasons.
Blogging is all about writing and writing.
The quality of each blog post decides everything in your blog. It gets you more readers from various sources and helps to achieve the goal of your blog. Interestingly, the growth of your blog is almost controllable and at most cases, it is highly dependent on how well you are creating content that helps the reader and also, the strategies that you apply for driving traffic to your blog.
In this guide, I will take you through the all the details of writing for a blog like:
- What kind of content to write?
- How many blog posts to write?
- How to schedule your blog posts?
- Bringing guest writers for your blog.
What Kind of Content to Write in Your Blog?
Content is King, the well-known lingo among all the content creators or writers of web. From blogging point of view, what kind of content wins? And what kind of content makes money? Or what kind of content helps to achieve your blogging goals?
Define the purpose of blog post and “be focused”.
The truth is that quality content makes everything for you and your blog. Writing quality content is the most important work that you have to generously follow. Especially, when it comes to readers, your content plays a major role. The importance of writing quality content in your blog decides all about your blog, your personality, your dedication, your caring. It also makes the search engines like Google, Yahoo to drive lot of visitors that you need to run a successful blog.
Your content is important for readers but what kind of content you give them?
1) Solution Content.
Many of the Internet users are solution seekers. And, if you are a solution provider then you are HOT. Yes, your content should solve a problem and it should give solution-to-problems.
Whatever be the niche or topic that doesn’t matters, if you solve problems then you are HOT. You gain everything from traffic, readers, popularity and of course, profits.
So don’t wait dear, go and solve the problems in your topic, soon you will come to the top. Here in BlashO, I have experienced like, “how to” articles are getting more readers than any other type of content.
2) Breaking Content.
This is for a blogger who run news blog.
Your content should be breaking that means you are the first to break news. So the result is, you are more visible to everyone. Writing breaking content or news is most simple and comfortable or the lazy way to win. Breaking content drives all kind of quick traffic to your site. You know search industry is now-a-days going real time and social media supports this kind of breaking contents.
My prediction is that, in future, search industry will be much more real time and live content producers are going to stand in the market!
3) Timeless Content.
Though breaking content wins, there are content which never dies. These kind of content’s are timeless and it will be useful even after years 2020, 2050, 2100…
And forever it adds value to the readers. So try to create time less content that stays there till the world ends. You could use it for years to achieve your goals from this type of timeless content.
Most of the time, I will be writing timeless content and I always spend time for such writings. It helps to achieve my goals in the long run.
4) Unique Content.
- Whatever type of content you write, it has to be “Unique” and almost it wins by 50% by its uniqueness. Yes, that’s the meaning of unique.
- Your content should not exists nowhere in the Internet. When it comes to writing, apply your thoughts and opinion uniquely. At least, your “style of writing” should be unique so that it stands up from the competition crowd.
For example, sometimes we may see too many pages or articles for a particular topic and finally, you may find useful stuff only when there are unique and it provides a unique concept.
Add Value to Every Type of Content.
Finally, value of content is the most important. Whatever be the content and whatever be the topic, if that content simply adds value to the readers then it wins. That’s the simple formula of successful blog writing. Your writing will become useful, only when it adds value to the reader. Otherwise, there is no use in spending time on writing a blog.
Valuable content brings you targeted readers who are willing to read your blog.
If readers like your content, they will come to your blog again and again. If they love your content, they love your blog. This love builds a strong relationship with your blog and that helps you to achieve your goals.
Writing a good blog post requires you to spend time and definitely, we all know that it takes time to produce a useful or valuable content. You could simply do a copy paste of an article from other blog or just do a re-spin to publish it on your blog. Ultimately, does this article attract “real” people’s attention? Does this article solve the purpose of blogging? Definitely not, copycats are short-lived only.
When you want to write a purposeful article, you have to be original and you have to do the best in helping the reader.
The quality of a blog post is always the top priority for any successful blogger and even I always take care of the quality before clicking the publish button. I ask myself, do this article help my reader?
In fact, I used to ask this question on each line as well as each link that I add to the article.
How Many Blog Posts to Write, Everyday or Once in a Week/Month?
Not matter, what kind of blogger you are and what kind of blog you run ? The most common question is that: how many blog posts to write?
Like quality, blog posting frequency is also more important. Keeping a good posting frequency helps to drive more regular visitors and also, drives more new visitors.
Blog Posting Frequency, the results (with example).
As mentioned earlier, blog post frequency is more important similar to quality of blog post that you publish every day. It’s not like; you publish an article once/twice in a year and waiting to make profits. If you are running such a blog, I would say, that is not a blog at all.
I write a lot…
Because, blogs are live journals and it has to be alive.
Either individually operated or group operated, you have to keep your blog fresh. Go and find any successful blog in this world, you will see they will have a great posting frequency.
For example, if you see the successful technology blogs: mashable or engadget, they keep the blog fresh and almost every hour they are presenting live updates with a big team working in the background.
If blog posting frequency is not important, then why they are updating the blog with fresh news every hour? They want to lead the technology news industry…
When you write more blog posts, definitely the users are served constantly with what they expect. People come to your blog again and again, because they are hungry for information, they are passionate about the topic.
When you are able to serve readers, you win the game. You gain traffic, and will grow faster every day.
- When I did an experiment with my blog during its earlier stage, I found that blog posting frequency directly affects the traffic. I used to write ~15 articles per month before and on that experimentation month, I increased the posting frequency to ~45 articles per month. The result was that, blog traffic increased by +50%.
- You could see this example, it clearly shows the importance of blog posting frequency.
When you write more articles, search engines will index all of them and opens the gate of more visitors…so write more blog posts. It’s dependent on how much time you spend for your blog.
Importance of Using Right Keywords.
If you don’t know, keywords are the source of traffic as well as it helps to gain user attention (based on your purpose).
This is the area where many of the newbies lack; you should not just name a blog post with a title. Deciding keywords for your blog post is a simple job, at the same time you have to spend a bit of time to research for the best possible keywords.
- I always use the Google’s Keyword Planner which helps you to know the search volume (how many searches) for a particular keyword. It helps to find more alternative/related keywords.
- It’s simple + free tool.
You have to understand, how people will find your content. Those are the keywords you have to use, while writing for your blog.
You can also decide, what kind of people you want to attract using keywords. For example, blog posts which uses the keywords “review”, “buy”, “list of” etc. can bring in visitors who are most likely to buy a product from you.
Maintain Your Own Writing Schedule.
Now we understood the importance of writing more blog posts as well as the importance of using right keywords in blog posts. When it comes to blogging, it is good to maintain a writing schedule.
Because, blogging is a long term process and you have to produce information throughout the life cycle of blogging. It is not like, you sit one day and write 100 articles continuously – that doesn’t makes sense to anyone.
In order to keep your blog alive, you have to write often and when you do that in a “constant phase”, it works well.
- For example, have a schedule to write at least 2 articles per week. If you continue doing this, your readers will expect that “2 new articles” every week as well as search engines will do regular crawling of your blog.
- Definitely, search engines will have that variation like: web sites with frequent updates, web sites with less frequent updates because, they have to balance the crawling load.
- There must be a +1 credit to web sites that are frequently updated too.
Have a writing schedule and follow it strictly.
Everyone will have their own style of blogging and also, the result varies widely based on the blog topic as well as the quality of blogging.
Further, you must consider the “Availability of Time” as well, because the amount of time you spend for blogging is directly proportional to the number of blog posts you publish.
And the number of blog posts you write (with right keywords) is directly proportional to the amount of traffic it drives.
Here in BlashO, I am working on part-time only. I have a day-job, it is really tough to find lot of free time. However, I am scheduling my day and I plan to sit at least 2-3 hours per week for blogging. Initially, I felt much difficult and when time passed, I am able to manage it well. So based on your own comfort, define your posting frequency.
Don’t wait for anything to happen, go and start writing more from today itself.
Bringing Guest Writers to Your Blog.
Blogging involves a lot of work and content generation is one of the hardest parts in blogging. It definitely requires dedicated time and energy for writing; more important you must be passionate about the topic you write, only then you could continuously flood with useful content.
As an individual running a blog, you have to spend time for both content generation as well as for marketing your blog.
- At most cases, when you spend good time for content generation you could not spend much time for marketing or vice versa. This happens to many part-time bloggers (including me) who are already occupied in a day job and passionate about blogging.
There comes the idea of allowing guest authors to write in your blog. Guest authors are bloggers or marketers who want to write for your blog and in return, they will link back to their own site. By allowing guest authors, you can create a content generation stream for your blog and it feeds with content without much hard work. Allowing guest posts in your blog has a lot of advantages right from content generation to getting networked with fellow bloggers.
As content farms are in attack by search engines like Google, we have to generate world-class content (not just for search engine). Basically, helping people and writing for people are one of the best strategies which directly or indirectly benefits from search engines as well as it always helps to achieve your blogging goal.
So it is clear that content generation is important for a blog.
When there are multiple authors writing in your blog, it creates multiple stream of content source.
The result, you are not the only person to write in your blog, you have other bloggers to write for you.
As guest blogging is one of the best marketing tool – you could easily find lot of guest authors for your blog. Guest bloggers are ready to write articles free of cost and all they need a link back (exposure) to their site.
This mutually benefits the guest blogger as well as the blog owner – more important, the blog owner gets valuable content, free of cost.
Also, if you are the only writer, you may write 1 article per day. At the same time, when you allow guest authors in your blog, it creates the way to publish more than 1 article per day or more articles than usual. The result, you are adding more value to your blog, more pages indexed in search engines and hence more traffic.
Also, your blog looks fresh with continuous useful content and hence people do come back again & again to your blog, seeking for more fresh information every day.
It is not like, only grown blogs should allow guest authors. Even a blog which is in growing stage can open for guest authors. When you are allowing guest authors for your blog – it shows that your blog is grown and makes the readers to feel that “there are many experts here”.
Ideally, people do expect more from your blog and you could serve their needs by means of useful content created from multiple authors. For a growing blog, it may be tough to bring in guest authors however, once you are able to bring 1 or 2 guest authors – you could easily gain more by showcasing that you are open to allow guest posts.
When guest authors started contributing, your blog is grown and it can quickly build a strong community around it. It is clear that guest blogging has a lot of advantages and there are enough positive reasons to allow guest authors in your blog.
Few of the simple tips which shows that different people are writing for your blog:
- Have a guest writer guidelines page and link to it. I have one here.
- Show Author bio in the end of every blog post and tell you are accepting guest authors as an added note.
These are few of the ways to tell everyone that you are accepting guest authors.
By allowing guest authors, you can find more experts to write for your blog.
It helps to cut your work load and saves you lot of time.
Quick Tips for Better Writing a Blog.
- First of all, be focused and understand the topic before writing.
- Decide the purpose of writing well before you start writing for your blog.
- The face of your article is the Title. Write a catchy title that attracts the visitors on the first read.
- Craft the title closely coupled with the topic. Your title should address the body of the article; it should convey what you are going to speak inside the article.
- Give an introduction in the first few lines. This makes the readers to feel that you are going to convey the matter deeply.
- Break down the body of the article into headings and sub-headings. Never write as an essay, that bores every one. Heading helps the readers to get a quick glance about the article.
- Keep the sentences short. It avoids reader confusion.
- Write paragraphs. This makes the readers easy to read. Moreover it looks good and gives a beauty to your article.
- Give examples. If you are covering a hard to understand topic, give some examples. That really makes more sense.
- Be ready with the headings first before writing the body of the article.
- Use bullets and numberings wherever required.
- Be creative. Creativity is more important when it comes to writing. Don’t limit your thoughts.
- Be a persuasive writer. In the sense, make good sound throughout the article. It really drives and motivates the reader to “take action”.
- Do better formatting. Bolding and Italics are the widely used formatting. Highlight the headings and important facts or points in your article. This helps readers to find the information quickly.
- Read your article multiple times and look for improvements.
If you can’t follow any of these advice, ask this 1 question:
What is the purpose of writing in your blog?
Image: Ryk [email protected]