Getting backlinks is somewhat easy, but making the most of your backlinks is a bit difficult task. I won’t call it difficult, but getting the most from your backlinks requires more hard work, more concentration, more research and you become better with practice and after trying different things out.
In fact, this has to happen naturally without hurting the reader and you should never comprise the reader for creating a backlink.
1. Post Title & Your Link
Suppose, if you are linking to a post titled “Google Chrome offline setup” from your guest post using the keyword “Chrome offline setup”, make sure that you include both of the keywords in your post. If possible, at least try including a word or two of your main targeted keyword in the backlink. Well this increases the power of backlinks you get.
You can just Google for title optimization and you will get several articles which you can read to know more about title optimization and how a title with a keyword can give more link juice to an in-content link.
- Well, don’t stuff keywords into your title, keep the keyword density natural.
- Just one instance or just a few words of the targeted keyword will be enough. If you are unable to have the entire keyword in your post title, just add one word from it.
2. Post Content & Your Link
Make sure that the post you write at least contains the targeted keyword a couple of times. You need not stuff the post with your keywords entirely, but at least try placing your targeted keyword 2-3 times. This will give Google the impression that the link included in the post are related to the article and thus you will get more link juice.
- Try adding the keywords in a natural way and do not force them anywhere.
- This will reverse the action and you may end up getting no or negative effects. That means that your rank will slightly change or it will instead go down! Don’t let this happen.
Don’t force keywords into your article as it will do nothing but harm your readers. Try being natural and let the keywords flow in when you are writing.
Just remember in mind that you are targeting a specific keyword/target audience and your mind will do the rest i.e. it adds the keywords by itself.
3. Optimize your Author Byline
Your author byline is a great place to get link juice from. Try optimizing your byline in such a way that you get more link juice. Make your author byline related to your site or the page you are linking to. This will pass on more link juice to your site or blog.
- Don’t link to the same site or blog or web page using different keywords. It will hurt your rankings.
- For example, you are writing a blog post on Google Chrome review, then don’t link to the same URL using two keywords – Chrome review & Google Chrome review. This may not give you more value, but it may instead reduce your rankings. You may even face a very high ranking drop, so avoid this!
4. Format the Content for Readers
Consider the value of the link is doubled if you bold your targeted keyword in your post. This will give your link more value and you can expect higher ranks as well.
- Formatting the text or a keyword or specific keywords works because it actually forces search engines to focus more on the bold words. Thus, if you bold all the important keywords in your article, you can not only expect more value, but readers will find it easy to read as well as the darkened words will help them go through the post easily and then head to commenting.
Note from Ven Tesh….
5. Always Help Your Reader (forget search engines).
One of the biggest challenges in SEO is helping readers with what they want. The recent changes in the search market (especially with Google Panda update) requires you to consider the readers every time.
- In fact, the suggestion is to forget search engines and don’t just write for search engines.
- Instead, focus towards adding value to the visitor and make sure you are solving their problems with better solution.
- Format the content nicely so that your reader could perceive your message clearly.
This way, you could build the trust automatically between your blog and visitors. Naturally, your content gets promoted and people do share it with others. This creates more value to the backlinks added in your articles, keep in mind that natural backlinks are more valuable than creating low quality backlinks for the long term.
Summary of tips…
To be clear on this backlinks discussion, let’s summarize what we discussed:
- Optimize your title to have the keywords present in the link – basically, the keywords used in the title should appear in the URL.
- Optimize your content to have keywords – don’t over stuff keywords, keep it naturally and convey the message clearly.
- Optimize keywords in author byline – when you do a guest post on blogs with author byline, make use of it well by linking to your own page with relevant keywords.
- Format the content well – make sure you are formatting the content with bold, italics or writing a list which helps the visitors to quickly scan through the content as well as tells the important keywords to search engines.
- Have a look on the guidance on building high-quality sites – suggested directly by Google.
Finally, help the visitors with useful information and forget search engines – don’t just write with search engines in mind – instead, keep your reader in mind!
Following these tips will definitely help to gain search engines authority and naturally increases blog traffic.