If you run a blog, chances are you own a smartphone. A growing number of people worldwide own smartphones, and bloggers are typically among the most tech-savvy. Yet so many bloggers don’t take their own smartphone usage into account when working on their blogs. That’s unfortunate, because smartphones have become more important than ever for blogs.

The way people read your blog

Bloggers who keep track of their visitor stats have probably noticed a trend in the last year or so. More and more visitors are coming from smartphones. That’s how they see your site. That’s how they interact with your site. Unfortunately, that’s all too often how they leave your site and never come back.

If people are reading your blog more and more with their smartphones, shouldn’t you start to think more like a smartphone user when you work on your blog? It’s the only thing that makes sense. Thankfully, since you already have a smartphone, you have the only tool you need. With it you can start to get into your readers’ minds.

Act like your users

Try this experiment: for the next week, check your own blog at least once a day from your smartphone. Do this after you have posted new content. As you do this, start to ask yourself the following questions.Smartphone friendly site with WordPress

  • How long does it take to load? Cell data isn’t as fast as home broadband connections. Big sites will load too slowly for mobile usage.
  • Is everything visible? Can you see a full column of content when you load the site? Or do you have to scroll side to side?
  • Is everything aligned properly? If things are out of order and messy, people won’t want to return.
  • Is it easy to zoom and read content? The easier it is to read content, the more people will come back. People don’t want to take two or three steps to read your content.
  • Can people comment? Believe it or not, many people complain about this. If they can’t comment from their smartphones, they’re turned off.
  • Does it crash the browser? It might seem obvious, but I know many mobile sites that crash my smartphone browser. Make sure yours doesn’t do this.

After you’ve answered these questions every day for a week, you’ll be ready to make your site more friendly to smartphone readers. I would recommend you to read this webmaster’s mobile guidelines released by Google.

Get a mobile friendly theme/plugin

blasho-mobile-friendlyWhen I visit BlashO.com on my smartphone, it looks fine. Yet there is no mobile plugin. Simply, it runs on Avada one of the most popular mobile friendly WordPress theme. If you’re not good with WordPress theme codes and designing, better go for Avada. It turns your blog mobile friendly, instantly.

There are a number of easy WordPress plugins for this. The WordPress Mobile Pack is not only simple, but it uses very few resources. When people visit your page from a smartphone, it will load in a snap. It’s a bit ugly, though. Other plugins, such as WPtouch, offer a bit prettier experience.

However, the easiest approach is to go for mobile friendly WordPress theme. You can also browse through all the elegant themes to pick a favourite one.

Test on all types of smartphones

The most popular smartphone in the world is an iPhone. If you want the most people to be happy with your mobile site, you simply must test it on an iPhone. There is no way around that. Yet there are many other smartphones on the market. You have to make sure to test for them, too.

You should test with an Android device, iPhone as well as on Windows based smartphone(since they’re also becoming more popular). Basically, test on any smartphone you can. You want to make sure that all smartphone readers get a good experience.

Simplest way to test is:  use the Google mobile-friendly test tool or try mobiletest.me emulator.

Smartphones are the present and future

If you think smartphones are popular now, wait another five years. Smartphones will be more and more integral in our daily lives. It’s best to start adapting to that now. By getting ahead of the curve and ensuring that your blog is mobile friendly, you’ll future-proof your blog.

What’s the best way to make your blog mobile friendly? By becoming a mobile addict yourself, just like your readers.

image: simonq

2018-01-17T21:08:11+00:00

About the Author:

Joe Pawlikowski is a writer and marketer who works on campaigns for businesses ranging from local to Fortune 500. He maintains his personal blog, A New Level, in his spare time.

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