Back in 2007, I started blogging and it was a complete self-learning process that I did myself. Right from setting up the domain name, the web hosting, the blog design, the WordPress plugins and I started writing, writing and writing.
Over a period of time, I realized that blogging can be turned into the bigger business. With that in mind, I was able to hit more than thousand visitors a day to this blog in 2012. At that time I felt, it was a great achievement and I was moving towards 100K pageviews a day.
Later, due to personal reasons, I was slowly losing interest and also, I quit blogging for almost 5 years.
Yes, the blog traffic also dropped down to 100 visitors a day – almost, 10 times traffic down. It was a big hit to me when I came back in 2017 and I saw that how all the hard work got wasted.
Earlier, I used to spend almost 1-2 hours a day for writing an article. Also, did a lot of promotion for the blog so that I was able to get thousands of visitors per day.
The major reason, because of personal commitments, I was not able to continue blogging.
Now all my hard work got wasted.
Today, I am available to this world, to do blogging.
I am back with full energy.
I also own WordPress plugins & Android Apps:
- AffiLinker – WordPress plugin to automatically create affiliate links and to manage affiliate links for your blog. It has both free and premium version – download free from here
- Wp Spam Comments – free WordPress plugin to automatically clean all spam comments on your blog.
I also consolidated my Android Apps under the brand name of BlashO, migrated the domain joodio.com to this page.
Creating more focused blog content and targeting a specific audience towards growth.
The SEO industry had changed a lot when compared to 2012.
Also, there were a lot of changes happened in the Google search algorithm and it drastically changed the industry.
So the very first thing I did, “study what has changed” in the industry, when compared to 2012.
- The moz page shows clearly what are all the Google algorithm changes and I see Hummingbird and Penguin are the major changes which created a big impact in the SEO industry.
- However, the one thing never changed – it’s all about growing by adding great value to your blog readers and “promoting the right way”.
And also, I realized that the blog topic has to be narrowed down to a specific topic. Earlier, I used to cover a lot of things on this blog right from online business, money making online, affiliate marketing. It was like a mixture of content which is some way closely related to each other.
- Last month, I reviewed my blog’s content and I realize that there is no core content available in it.
- I decided to build more focused content in order to serve a specific group of an audience by solving their problems.
- One thing I am always interested in the WordPress system so I thought like: okay, instead of roughly writing articles here & there let’s be focused towards WordPress users.
Because I have also developed WordPress plugins AffiLinker and WP Spam Comments.
Being a developer, I am always inspired by WordPress system. Today, BlashO is all about WordPress tips and tricks. This topic will be almost similar to what I was doing earlier but more specific towards WordPress.
- For example, I have a lot of articles about affiliate marketing earlier but they were all generic. Going forward, I will write about affiliate marketing it will be specific to WordPress.
For every such topic, I will be narrowing down towards WordPress. By doing so the core content of the blog will be more specific to a particular topic – WordPress.
- I’ll be able to help a specific target audience.
- I’ll be able to address a lot of problems of a specific target audience.
By doing so the content authority of the blog naturally increases. Of course, Google will also find it more relevant to the reader and starts ranking for any keyword related to the blog.
This won’t happen in a day or two – however, I will be consistent and a lot of work I am doing today.
I want to bring the blogger alive inside me by adding a lot of content more frequently without compromising the quality. And I expect each and every article at BlashO to address the problem of the reader.
I did an experiment a few years back on blog posting frequency, I am just following a similar approach with little tweaks towards the recent trend – “publishing a more detailed” longer blog posts (as mentioned by Niel Patel here).
Let’s hope for the best for Part-2.
After extensive research settled with SiteGround WordPress web hosting service and loading time reduced to 1 second.
Earlier, BlashO was hosted with Godaddy shared hosting and the loading time was pretty good.
After the comeback, the very first thing I updated to SSL that means I migrated the blog from HTTP to HTTPS.
After migration, I found that the blog performance got completely degraded with Godaddy shared hosting.
- The blog was loading almost 1 to 1.5 seconds – after moving to SSL – it started loading at a very slow speed of more than 2.5 seconds.
- Hence I researched extensively and found that SiteGround is the best web hosting provider today in the market.
I don’t want to speak much about it here. You can read my detailed review of SiteGround Web Hosting
Following are the major reason I considered to move from Godaddy to SiteGround:
- First of all, it is recommended by WordPress.org. So without any second thought, I can signup for SiteGround.
- SiteGround supports PHP 7 – it is the recommended version of PHP by WordPress and they have a greater flexibility to choose the version of PHP that you want to use on your blog.
- SiteGround servers are high performance & serve content faster. They have the SuperCache. By using SuperCache, you don’t need any other cache plugin like W3 total cache or WP fastest cache plugin. You can disable all those plugins and just host your site with SiteGround and use their SG Optimizer plugin which closely works with their servers – leading to reduce the load time of your blog.
- I did a lot of experiments and finally, I enabled Google PageSpeed – now BlashO is loading at around 1 second.
- You can read the entire review here and Tom’s review was also helpful to me.
Upgraded to the latest version of Avada WordPress theme and also, upgraded the Logo.
BlashO is powered by Avada Theme – one of the top selling theme in Themeforest.
- Earlier, I was using the Elegant Theme. The advantage of Avada is that it has a lot and lot of features that you can’t imagine.
- I Installed Avada around 2012. Today, I found that their team is still working on it and have improved the theme extensively.
- In 5 years of gap, the theme was outdated on my blog so I went to upgrade it to the latest version. It was a smooth process and I was able to completely move the blog from the older 2012 version of Avada to the latest 2017 version.
The latest version of the Avada theme is compatible with PHP 7. And also, it is optimized for search engines and the code is clean & clear. That means the browser can render it faster.
- I also upgraded WordPress to the latest 4.8+ version.
- I also upgraded the Logo, it is cooler than before, right?
I will write a blog post soon about – how I created the new logo for BlashO?
Revamped all my social media profiles (twitter, facebook) and Why I purchased social followers.
Compared to 2012, today social media had dominated the entire world and every successful blog has a bigger base of social followers.
In fact, I am seeing blog like making sense of cents are more dependent on social media traffic rather than Google traffic.
- Since I was off from blogging last 5 years, I was not bothered about my Facebook account – it got blocked and I was not able to recover it. Personally, I am not a facebook user earlier, I created a page just only for the blog and there was no valid user account associated with that – looks that should be the reason for the blockage. The older Facebook page was having more than 1000 likes.
- So I created a new Facebook fan page and it was having 0 likes. What I did is that I just purchased Likes from Socialking vendor and I was able to instantly get 1000 likes on the fan page.
- I know buying social followers is waste of time but it just shows the new readers that there are already followers on the page and this gives confidence to the real followers, to follow, that’s the strategy.
Further, on Twitter, I was already having a personal account and it was not at all used for more than 5 years. Good that the account was still active and hence I validated the account using my mobile number to make it secure. I was already having more than 1000+ genuine followers on Twitter.
Please follow me on Twitter.
For BlashO, I was not having a Twitter account so I created a new account and again purchased followers using Socialking.
- Installed the revive old post plugin to automatically promote the older blog posts to Twitter. This plugin, every one-hour it automatically tweets a blog post from the blog into the Twitter page and keeps the page active always without any manual work.
For the coming month, I will be using both Facebook, twitter extensively to increase the social media traffic – by sharing content more frequently and building more genuine followers from the blog.
Follow BlashO on Twitter.
Inside look at blog traffic statistics from Google Analytics & search console.
okay, let’s get the traffic statistics.
- The month of November is all about refreshing the blog as I was out of blogging in the last 5 years.
If you see the below capture, it is clear that the blog traffic got increased in the month of November, compared to the previous months.
- The reason being, I started writing for the blog.
- I migrated to SiteGround for faster loading time.
- I updated the Adava theme to the latest and fixed all design issues.
- I fixed almost every broken links (there were more than 100 broken links) – analyzed using this plugin.
With all those actions in place, blog traffic started recovering…
- Search engine traffic: 74.52%
- Direct traffic: 18.20%
- Referral traffic: 6.57%
- Social traffic: 0.72%
If you see the above data it is clear the social media traffic is poor and needs improvement.
For the next month, I am expecting to raise in social media traffic. As I am ready with all my social profiles on twitter and facebook – as a first step, I have integrated SumoMe – social share plugin.
Apart from the Google Analytics figure, I am sharing the search console data for the month of November (from Nov 1 to Nov 28 only):
- Total impressions created on Google: 75,894
- Total clicks received: 4,625%
- Average CTR (click-through-rate): 6.09%
- The strategy is to add fresh content to the blog more frequently keeping in mind that “every article should address the reader problem related to WordPress”.
BlashO has a good number of backlinks already – I am not a build backlink builder most of them are naturally created backlinks. You can see that there are 1,748 backlinks for BlashO – according to Google search console.
Most of these backlinks are naturally created from my WordPress plugins and Apps.
Summary of blog posts, infographics, videos published during November 2017.
- I was able to quickly come back to blogging.
- I am able to write a lot of content.
- Good, my writing habit is alive.
Apart from blog posts, I also create an infographic on the best WordPress plugins for 2018 – please share it.
I also started creating a unique professional thumbnail image for every blog posts.
- I use Snappa for creating images & infographics.
- For example, the below-featured image was created using Snappa
In November 2017, I had published 15 blog posts, 1 infographic, 2 YouTube Videos:
- 29: Steps to Hide & Properly Redirect Affiliate Links In WordPress Blog
- 27: SiteGround Review – The Ultimate Review of SiteGround Web Hosting for WordPress
- 24: How to Create Short URL & Track for Blog Post/Page In WordPress?
- 23: How to Change Affiliate Link Color In WordPress Blog?
- 22: How to Increase the Maximum File Upload Size in WordPress?
- 20: 3 Simple Steps to Load Images Faster In WordPress Blog
- 18: How to Delete, If Not Able to Delete a Plugin from WordPress Dashboard?
- 18: How to Crop an Image in WordPress Blog?
- 16: How to Show Ads Inside Blog Post Content In WordPress?
- 15: How to Set Background Image in WordPress?
- 14: How to Create Archives Page In your WordPress Blog?
- 13: How to Limit Number of Revisions in your WordPress Blog?
- 13: Set Featured Image or Thumbnail Image in WordPress Blog
- 09: How to Fix WordPress Blank Login Page Problem?
- 09: How to Find Post ID In WordPress Blog?
- 05: 8 Best WordPress Plugins – 2018 [Infographics]
I also created YouTube channel for BlashO – please subscribe to the channel.
- Published just 2 videos to start with and it all went well – the videos came very well and look too professional
- currently, I don’t have any bigger plans on YouTube.
I also created a splash video for BlashO using Renderforest, you can take a look at the below video:
Action Plan for December 2017 – publishing more problem-solving articles, frequent social media promotion & work towards building authority in the industry.
- continue to write blog posts related to WordPress
- every blog post should address a problem of WordPress user
- publish more frequently targeting to write at least 20 to 30 blog posts per month
- promote the blog posts on facebook and twitter, by sharing more frequently
- create more infographics focusing on WordPress plugins and Android Apps
- give frequent plugin updates and look for new WordPress plugin development.
Apart from the above plan, I am also planning to launch an Interview column at BlashO.
I will be picking WordPress experts in the industry (those who are having a successful blog using WordPress) and conduct an Interview with them with a set of great questions. By doing so, it will be helpful to other WordPress users and also, I will be able to contact a lot of influencers in the industry – leads a way to “naturally build authority” to the blog and its brand.
Let me hope for the best in the upcoming months and I am “setting a realistic goal to hit 1000 visitors per day to the blog” at the earliest – I don’t have a strict timeline – instead, I will be focusing only on the traffic generation and do what is required to increase the blog traffic.