Visitors are the life of our blog. No visitors means no blog, no growth. Every day we work for our blog, directly or indirectly it’s all focused towards our visitors. Hence, we should never ignore our visitors and we should always focus towards grabbing their attention.
From smaller blogs to extremely larger blogs, the average visiting time of a visitor is one of the crucial parameters to look. If you are using an analytics tool then you must always keep an eye on Average session duration and the bounce rate.
These parameters clearly tells, how long the visitors are staying in your blog. This directly affects how your visitors are finding your blog useful and how long they are interacting with your blog.
In fact, Google uses this as one of the ranking factors to identify the real interactiveness or usefulness of the content. In simple terms, the amount of time a visitor stays is directly proportional to your blog’s value.
We are left with very few seconds only and hence in that short duration of time, it is necessary to attract the visitors towards achieving our blogging goals.
I always write about blogging goals because that’s one of the important factot that decides the growth of a blog. If you are focused and clear on your goals then only you can work appropriately towards that goal.
Okay, let’s come back to the topic and see, how we can grab the visitors attention in order to achieve our blogging goals.
Show Floating or Sticky Sidebars.
The simplest method is to show a floating or sticky sidebar widget on your blog.
You can place a banner image or an email subscription widget on the sidebar and make it to float.
This way, your visitors will be always seeing that floating widget on the sidebar and definitely, it attracts their attention.
Using Attractive Standout Links Instead of Normal Links.
If you are showing a normal link the user may not find it special, they may ignore it most of the time.
Hence, if you use an “attractive link”, it stands out and attracts the visitors when it is more colorful, when compared to a normal link.
Use Call-to-Action Words Appropriately.
These are special words that commands or asks the visitors to “take an action”.
You can refer to the contentverve’s experiment on call-to-action and see, how a minor change in the text makes a bigger difference in the visitors behavior and conversion.
Interestingly, the following example shows how the word “my” vs “your” made a bigger difference in the Click-Through-Rate (CTR).
Hence, we should always pay more attention in using the right call-to-action words especially on the button text, post titles, and headings.
Psychology of Color and the Effect.
Color plays a major role in web design especially in attracting your audience. The result or the effect varies much by gender, age, and even the market or niche has a correlation with color interests.
Hence, it is important for us to do an experiment and identify those colors that converts better.
Neil Patel had discussed the psychology of color and how we can use the right colors to increase conversion rate in a detailed way.
The following color chart from his article shows how the audience “feel” about different colors, you can pick a color based on your theme or requirement.
I also want to share you an infographic on color psychology published by KISSmetrics.
Don’t miss the interesting statistics captured in it.
Personally, I am not good in making color choices especially when it comes to “color matching”.
Hence, I use a tool like ColorSchemer to find matching colors using HTML codes. You can try the tool.
- First, enter the primary color as HTML code.
- Click “Set Hex”, you can see all the matching colors.
- You can adjust the color theme as lighten or darken to find more matching colors.
Offer Something Valuable for FREE Download.
Apart from look n feel and words, you can also attract visitors attention by offering something “free of cost”.
Generally, if you give away free stuff, your visitors will stop and watch it. They may take an action to understand more about it. Naturally, this attracts them and they will interact with your offerings.
At the same time, if you are offering a valuable stuff say, an eBook or a free WordPress Plugin (that I do) definitely, they will find it useful and they may take an action which can help you to drive them towards your goal. This also build the visitors trust and they gets attracted with you too much.
For example, you can offer a free WordPress plugin and later, promote the pro-version of it. If they like your free plugin, they will definitely like your pro-version also.
Conclusion on Grabing Visitors Attention.
Once a visitor landed in your blog, we got only a few seconds to attract.
- have a professional blog design aligned to your goals
- show sticky sidebar widgets and showcase your primary stuff
- use call-to-action words on titles, button text and also, on links
- create colorful/attractive links which can stand out from the rest
- understand the psychology of color and make an appropriate color choice
- offer something valuable or interesting to your visitors and hold them with you.
Now attracting your blog visitors is not a complex process and it looks to be simple, isn’t it? Always make sure, what you are doing and what’s the effect/result of it.
Don’t just assume the results, instead experiment it and identify the best approach that works for you.