Are you worried about your bounce rate?
My initial blog posts experience mediocre views. My bounce rate was above 75% according to Google analytics. I’m sure that’s the most accurate stats monitor and tracking tool around.
Although, my articles were of high quality, they were buried within the archives, never to bear fruit and earn rewards. Let’s get a refresher course on this topic first.
What is Bounce rate?
It shows how many visitors left your blog from the homepage, without reading your previous posts.
This is a very vital topic to discuss because, the higher your bounce rate, the less success you get. You need to reduce it to the barest minimum.
Just like everyone had their own painful moments, I had mine but I was able to trounce this perceived impossible situation and today, my bounce rate has diminished significantly. The last time I checked, it was approximately 46%. How did I achieve that?
Actually, there are 7 proven ways I employed to get results. Take a look…
1. Beautiful Theme Layout
In this modern age of technology and fast internet innovations, people no judge a book by its cover. Gone at the days when the content solely matters, you need to think outside of the envelope and approach your blog in another dimension.
It’s not all about giving out helpful content, the container at which you deliver this matters. For instance, how do you respond to posts on a fantastic blog (I mean blogs that are beautifully themed)?
Visitors would love to stay behind and explore other relevant posts and pages, just because your theme is superb. I’m engrossed to BlashO’s posts not really because of their content, their layout is awesome, it’s pleasing to the eyes and makes me stay.
2. Internal Linkage System
Within your blog posts, specifically ask your reader to check out recent posts on a particular topic you are discussing. If you don’t ask them, they won’t take that action.
In marketing concept, it’s a known phenomenon that prospects and customers will not take the action in their head, even though they need your service. They need persuasion to take action. Interlink your internal pages and this makes your readers click and read more.
3. Short And Charming Title
In copywriting, we know how powerful great titles can be. Also, when it comes to reducing bounce rate on your blog posts, the title plays a significant role. When the title hooks your reader, he’s more likely to read through the entire article, visit other internal links and even share his/her frank comments.
I suggest you invest time on your title. Learn to write blog post titles and your bounce rate would impress you.
4. Related Posts In The Series
At the end of your article, you should display some relevant posts in the same series. This is quite different from the internal linking system. WordPress provides a plugin called “YARPP” (yet-another-related-post-plugin) and it can help you achieve this feat easily.
Why are you doing this?
The answer is simple: you want to consciously reduce the chances of your reader leaving your blog, after going through a post. Once they get to the bottom of the post, with the mindset of leaving, they will see related posts worth reading.
5. Quality Interesting Posts
It’s not enough to have quality posts, they should be interesting. One thing I learned from Jimmy D. Brown is to write your content in an entertaining way. This is because, several people love entertainment and fun.
I kept this in focus when writing blog contents for my review blog, that shares the free VMware coupon, Acronis coupons and icontact coupon deals. Quality content inspires readers, gets them engaged and leads to higher conversion.
Even though they need the information you’re providing, they won’t accept it until you present it in a soothing interesting way. If need be, add humor to your content and don’t forget to use anecdotes.
6. Use Acronyms For Uniqueness
Incessant bounce rate can be reduced when you use acronyms. Acronyms makes reading interesting. It flows like the flood after a heavy downpour and this experience force your reader to navigate your blog without any thought of clicking out.
Here’s an example:
I wrote a blog posts on “How To I.M.P.R.O.V.E. Your Blog.
Each of those letters represents a very vital aspect of improving your blog’s traffic, readership and monetary gains. Everyone loves this and would be much more receptive to your everyday posts thereby reducing your bounce rate.
7. Utilize Tags On Your Posts
Tags are exceptional tools that act as a directive to your blog readers. A lot of bloggers neglect the use of tags, but this is not ideal at all. These are other relevant keywords your blog is targeting, readers are inclined to check out your previous posts.
When the tag widget is absent, you have short-changed your reader. You got them to read your title, now they are done with the body, don’t lose them right now. Let the tag widget hook them into your archives.
However, I have stopped using Tags in BlashO.
All in all, tracking your bounce rate helps to improve your blog’s performance, determine what readers want and the exact topics that interests them. This way, you can align your future posts and marketing campaigns to suit their need.