Keywords are the source to get targeted traffic either to your web site or to your Ad campaign. If you don’t focus on right keywords, for sure you will see bad results. So selecting the right keywords and using them appropriately yields you more targeted traffic, more money.
To begin with, “keywords are the source of targeted traffic & targeted traffic is the source of profits”. Now the question comes, how to select such keywords to get targeted traffic ?
The first step in selecting the keyword, starts with Identification. Simply, you have to come up with the list of keywords. These keywords should be more closely related to your topic or product. So make this list, there are two approaches as below.
- Predicting As Visitor. In this first approach, think like you are a visitor of your page. Keep your mind like a visitor and list down the possible set of keywords that you will use or search in order to arrive to your page. Either your article or your sales page, do a prediction and list down the possible set of keywords that tells or resembles your page. This is the master keyword list.
- For example, if you are looking to sell financial books then your keywords should be like “buy finance books”, “buy personal finance books”, “best finance books to buy” etc…
- Use Keyword Tools. The second approach, simply use the available tools in Internet to digg for keywords. But here you have to use the master keywords that you have identified in approach one as input. The most popular keyword tools are Google Keyword Tool, SEOBook Tool, Wordstream Keyword Tool etc. which are all free to use. Give you master keywords as input and inherit more related keywords. Add all these keywords to your list. The best way to organize is using XL sheets. XL Sheet helps you to apply filter to keywords and to manage them easily. Do keyword analysis repetitively.
- For example, if you find keyword_2 on analyzing keyword_1 then use keyword_2 to find keyword_3. Do this as chain steps and grow your keyword list.
Filtering Targeted Keywords.
Now you have the keywords list ready, the next step is to filter the keywords to targeted one. How ? You should understand the visitors nature.
Generally, a visitor start with finding information with generic keywords (ex. he will search for “finance books”). Second, he will do more research (ex. he will now search for “best personal finance books”).
The next steps is really for buying a book (ex. he will search for “buy Mcgraw Published personal finance books”). Got It !
Yes, you have to target this keyword “buy Mc Published personal finance books” so that you are pulling a visitor who is willing to buy from you. That’s called “Targeted Keyword & Targeted Visitor”.
Get ready with such laser focused keywords. Use the keywords on your Ad campaign or in your blog post title and also in the ad descriptions or in your blog body in natural ratio. Now wait and see the results. For sure, you will see good results and sales because the traffic that you are driving is purely targeted that converts.
Now repeat the steps from the top and find more such keywords, use them and measure the results. Continue this experimentation in multiple rounds and finally, you will be in the best point of profit (making more money) ! Never stop experiments.
Okay, finally, we are in track like Listing Keywords -> Filtering Keywords -> Targeted Traffic which takes your online business to next level of growth and income.
Also, keep in mind, a quality/useful product or a quality/useful article is required 50% of the share to make it success apart from 50% of targeted traffic !