In only a few short months Pinterest has gone from being an unknown to one of the fastest growing link sharing websites on the internet. But its quick entry into the fickle arena of Social Link Sharing isn’t what makes Pinterest such a coveted target for marketers, it’s Pinterest’s makeup.
You see, the link sharing market has been dominated by a few very popular sites, but that all started changing not too long ago. Digg, Yahoo Buzz and Mixx were a few of the most popular, but over that last 24 months they have either lost the majority of their user base or just vanished altogether. But these site’s loss has been the gain of sites like StumbleUpon, Reddit and especially Pinterest.
So how do you know if marketing on Pinterest is right for your online business?
- First, take a look at the demographics of Pinterest, one of its most compelling aspects.
- While traditional Social Link Sharing sites are dominated by Men, Pinterest is the complete opposite, Pinterest skews largely female in its user base, making it a great way to reach young women online.
- Most link sharing websites, like Reddit, are saturated by content around technology, while on the flip side Pinterest is more about sharing content about food and design.
- So if you have an interior design business in San Diego then Pinterest is great, but if you have faucet aerator website it’s probably not.
So if you think Pinterest might be for you, here’s how you can use it to grow your business:
- Develop Your Pinterest Presence: Sign up for Pinterest and spend an hour or so every day on Pinterest, submit your favorite content from around the web. The more content you submit, the more repins and followers you’ll get.
- Pinterest is all about the visuals: You want content that has great images. Because Pinterest users see the visuals first then you want content that has very compelling images that will get users to click. Along these lines, remember that clear and descriptive images do… the WORST. Users are far more likely to click on images that they can’t quite make out, but if you can’t get to that, then go for something that is compelling, like crazy cool designs, delicious food, or cute puppies.
- Post Your Content: Develop content on your own blog for the purpose of pinning on Pinterest. Pinterest users especially like how-to articles and recipes. Short of that you can do things like a before and after or pictures of something cool you put together. Just keep in mind that Pinterest will show only one image from the page you reference, so make sure there’s something worth showing that will pique people’s interest.
- Comments Count: You will be asked to place a comment or short description with every Pin, so it needs to be interesting. People love short and funny comments, for instance, if it’s a picture of a cake then you may want to say something like, “I just gained five pounds looking at it.” Great comments will not only get people to click on it, but will also get your followers and repins.
- Walk through the Pinterest Help page to understand the basics and advance features of Pinterest.
If you can devote a small amount of time to participating on Pinterest and follow this simple advice then you will be able to increase visitors to your site and gain exposure for your business on the fastest growing Social Media site on the Internet (TechCrunch shows Pinterests 10 million hits).
Few more tips on Pinterest marketing:
- Marketing Your Business With Pinterest – What? How? Why?
- 56 Ways to Market Your Business on Pinterest
- Should My Business Start Using Pinterest?
- The secret to Pinterest’s Success
Watch this guide to Pinterest for marketing your web sites
Another video on Pinterest Marketing…