We all know that selling products online is one the best method to make money from Internet. The most critical part of selling a product is showing the “right product to right visitors”. I would say, that’s the secret of marketing.
You will get a right product (your own or an affiliate product), that’s simple. How do you find the right visitor ? There are so many methods to drive visitors in order to sell a product. Out of which, article marketing is one of the best method to drive free visitors.
- The idea is: pre-sell the product via article marketing and selling it through the sales page (or an affiliate page).
Traffic Via Article Marketing.
Search engines are the free source of traffic. In fact, the visitors coming from search engines are more seriously looking for an information. They are the real visitors. We have to find those visitors who are looking for a product or a solution.
- The first thing, you must know: what problem the product solves ?
Answering this question, helps you to write articles which addresses the problem. There are free article directories, submit your article to at least 5 article directories. Use interactive directories like Hubpages, Squidoo.
Try To Solve Visitor Problems.
As mentioned earlier, your article must solve the visitor problem. Try to write at least 6 to 10 articles telling the same problem in different scenario. Think, how people will search if they have that problem. Use it in your title.
Simply, write a “How To” articles addressing the problem and in the end introduce the product. Tell, how the product solves the problem in that article ? This way, people will become eager to see the product and they will visit your page. Hence you will get targeted visitors and the chances are more to buy.
Opportunity to use Varying Keywords.
When you are submitting articles to article directory, you must use varying titles. As mentioned earlier think, how the user will search for information and write the title. This gives you the opportunity to use keyword variances.
User searching for a “registry cleaning software”, the variances are:
- How To Clean Windows XP Registry ?
- How To Clear Registry In Windows XP ?
- Which Software Helps To Clean Windows XP Registry ?
- Download Windows XP Registry Cleaner Software
These are few of the keyword variances use could use in your article. People may search using different keywords ultimately their “needs are same”.
Keep It Clear.
Important: You article must be simple and clear. Don’t make it tough. Just keep the following essence in it:
Title: How To ————————– ?
Give an introduction to your market/domain.
Tell how the problem comes to user ?
What are the effects of problem ?
Introduce the product as solution
This is one of the simplest and best ever pre-sell copy which attracts the visitor to click your link. This way definitely brings you the right visitors to see your best product.
Interestingly, when you are using article marketing, you have to pay nothing. You will get free of cost traffic. Also, keep a note there are few downsides made by search engines especially to article directories (read here). The best alternative for article directories are writing guest posts in blogs related to your product.