How Blog Design Helps To Get Traffic?

by: Roi Patrick 1

When it comes to blogging, there are many factors involved right from setting up the blog, theme/design setup, content generation, traffic generation and finally, monetizing it effectively. It is clear that without dedication you could not build a successful blog. A successful blog is the one which has great audience and huge traffic which has the power to make money. When blogging is considered as a business, you have to be serious in what you are doing, same like the real world business.

The truth of blog success: Drive more traffic related to your blog topic. Yes, traffic is the backbone of your blog and decides everything right from your success and how much you could make from it.

There are lot of bloggers who are struggling to generate traffic and they are still standing in the dark portion of marketing a blog.

In this article, i will take you through the importance of blog design and how it helps your blog to get traffic. Yes, blog design and its layout really matters in traffic especially towards the ease of navigation as well as optimized for search engines.

Fast Loading Theme

Guests and other users wanted sites that load faster. Of course, even you get easily upset when you are trying to visit a web page that loads slower than the usual and may take some of your time just to have itself 100% loaded.

Too many pictures or photos can really slow down loading so if you can put less photos the better. You can put many photos as long as it small in size.

A collage can do the trick but you can only use it if you really think all those pictures inside the collage is connected to your blog.

In case of wordpress/php blogs there are lot of tools which helps you to collage images like: one to mention is Csprite.

My personal recommendation, your blog theme decides the loading speed. Have a clean and simple blog design which always loads faster. Further, you could optimize CSS and Javascript using wordpress plugins like Autoptimize, Head Cleaner which readily improves the loading speed.

• Pingdom is one of the simplest speed testing tool which clearly tells which component of your blog takes longer time to load and how you could optimize it further, have a look on it.

So having a fast loading theme till attract more guests, it will eventually generate traffic more and people come back to your blog.

Easy To Navigate (User Friendly)

Your blog must be well presented. Guests will most likely want a user friendly blog site, they want an easy navigation plus more presentable look. The more your blog design user friendly, the more guests will go see your page and interestingly, they will stay longer duration in your blog.

To do this, all options that will take you to another page must be in one side making users know that they are the links to another page of your site.

• Good example is making use of the sidebar where you could collate the related links or important links of your blog.
• Showing recent posts, popular posts or listing all categories in your blog are few of the practical examples.

Remember that placing a button in the middle of your site may confuse users so the best way is to place a well explained button like Click Here to View or even just a single word like Register.

Another important thing, put a small introduction to your site but be sure to make it straight to the point. Tell everything a reader need to now about your site including the origin of your site, your profession and most important is what the thing you are promoting. This really helps the visitor to understand, what your blog about on the first look ?

There are many blogs around there where you could not even find the blog topic – they used to write anything about dogs and also about tablet pc’s

As per Google webmaster guidelines, any link must be accessible with not more than 2 clicks – that is a good practice which helps the visitor with friendly navigation.

Always remember to brand your blog which grabs the visitors attention and shows that you are an established professional blogger (see the steps to brand your blog).

Search Engine Optimized Blog

 Your articles should be keyword rich and if possible do some back linking if you have other sites. Contact other relevant sites that has even the simplest connection to what you are marketing and ask them, if you can link your blog to their site or vice versa.

It is like connecting your blog and other sites using keywords that are hyper-linked. In this way, a keyword rich blog can generate traffic even faster than just promoting your website using regular advertisements.

When it comes to SEO, you have to consider both on-page as well as off-page optimization. On-page optimization plays a major role and you have to keep the keywords under control and you should not stuff you page with keywords – this will be useless to the reader as well as search engines.

Always, work to help the visitor with useful information – your blog automatically gains authority with search engines. Add lot of content which are related to your blog topic and keep it information rich.

Learn to get more traffic from search engines.

Keep It Simple !

Never overdo your site. A combination between two colors for the background color will do just fine. Letters or font should be simple and standard which is Arial or Times New Roman for them to become readable.

If you can avoid putting or placing moving ads then do avoid it. Too much Ads placed on the side or on the top can take away the attention of your guests unconsciously forcing them to click the ad and leaving your site.

All content of your articles should focus towards the topic and your goals.

• For example, if your are marketing a peanut butter, then have the content focus on where did you get the ingredients, what are the extra ingredients you have added and compare it to other brands but remember not to state the name of the opposite brand.

Do this because guests and other business minded individual doesn’t want to look in a confusing site so keep it simple and pleasing to their eyes. Every one loves to come back to your site.

During the recent redesign of this blog, this was considered a lot to keep the design simpler.

Conclusion

To sum it all up, having a professional and simple blog can really make you generate traffic a lot faster than the usual rather than making your blog a little more complicated.

Simple blog design readily attracts the visitors, gains popularity, gains search engines authority and naturally, it helps to get more traffic every day.