5 Reasons To Allow Guest Post In Your Blog

by: Mr. Ven 1

Blogging involves lot of work and content generation is one of the hardest part in blogging. It definitely requires to dedicate time and energy, more important you must be passionate about the topic you write, so that you could continuously flood with useful content.

As an individual running a blog, you have to spend time for both content generation as well as for marketing your blog.

At most cases, when you spend good time for content generation you could not spend much time for marketing or vice versa. This happens to many part-time bloggers (including me) who are already occupied in a day job and passionate about blogging.

There comes the idea of allowing guest authors to write in your blog. This creates a content generation stream for your blog and it feeds with content without much hard work. Allowing guest posts in your blog has lot of advantages right from content generation to getting networked with fellow bloggers.

In this article, i will take you through those 5 major reasons you could allow guest post in your blog – in the end of this article i want to hear from you that you are opening guest authors in your own blog….

Guest Authors, Source of Free Content.

guest author Content generation (useful content) is one of the key factor in blog growth and without content your blog is dead. As an individual running a blog, you have to dedicate a lot of time so that you could generate useful content to your readers.

As content farms are in attack by search engines like Google, we have to generate world class content (not just for search engine). Basically, helping people and writing for people is one of the best strategy which directly or indirectly benefits from search engines as well as it always helps every reader/visitors.

So it is clear that content generation is important for a blog.

When there are multiple authors writing in your blog, it creates a stream of content source.

The end result, you are not the only person to write in your blog, you have other bloggers to write for you.

As guest blogging is one of the best marketing tool – you could easily find lot of guest authors for your blog. Guest bloggers are ready to write articles free of cost and all they need a link back (exposure) to their site.

This mutually benefits the guest blogger as well as the blog owner – more important, the blog owner gets valuable content, free of cost.

Kind of Blog Outsourced.

Outsourcing is one of the intelligent strategy in business operation. It readily helps you to focus on other activities and depends on your expertise you could benefit from it.

In general, there are 2 reasons for outsourcing:

First, you don’t have time to work.
Secondly, you don’t have the knowledge to work.

You may not have the knowledge to cover all aspects of a market/topic – in that case, your guest authors may have the knowledge to cover those topics. Here you could take advantage of such guest bloggers.

The end result, you could overcome your knowledge deficiency. At the same time, you could save time as others are writing for your blog.

Testifies That You Are Grown (May not be grown originally).

It is not like only grown blogs should allow guest authors. Even a blog which is in growing stage could open for guest authors. However, when you are allowing guest authors for your blog – it shows that you blog is grown and makes the readers to feel that “there are many experts here”.

Ideally, people do expect more from your blog and you could serve their needs by means of useful content created from multiple source of authors. For a growing blog, it may be tough to bring in guest authors however, once you are able to bring 1 or 2 guest authors – you could easily gain more by showing every one that you are open to allow guest posts.

The end result, you may not be grown however, when people see that there are many authors writing in your blog – it testifies that your blog is grown and it has strong community around it.

Creates Natural Blog Exposure.

When you are able to attract many guest authors, it has great advantage of exposing your brand. How ?

99% of the guest authors will have own blogs/web sites. That means, there are more chances that they could write about your blog in their own blog.

This happens naturally, when we are writing an article – we think more nearly to the blogs where we are interacting or blog which we read/know. Hence your blog and your articles will get maximum exposure in your guest authors blog.

Basically, your brand value increases because the regular readers from the guest authors blog comes to your blog and hence exposure to more audience.

The end result, it opens the door for more guest authors to join.

Now, How To Show ? Your Blog Is Allowing Guest Posts…

It is clear that guest blogging has lot of advantages and there are enough positive reasons to allow guest authors in your blog. Now the question is, how to show every one that you are allowing guest bloggers ?

Few of the simple tips which shows that different people are writing for your blog:

Show Author bio in the end of every blog post and tell, you are accepting guest authors as an added note.
Show Recent articles by the guest authors in the sidebar/footer.
Show the list of authors or list of recent authors in your blog.
Shall display the number of guest posts written in your blog.
Have a guest writer guidelines page and link it from the top bar.

These are few of the ways to tell everyone that you are accepting guest authors. In the upcoming article, i will take you through more practical tips on how to shows these in your blog (with PHP code examples).