Essential Tips to Attract Visitors to Your Blog and Achieve Sales

by: johnhlf 1

There are two very important aspects of online marketing that your website must master before you can find success in the digital world.

The first is that you must have a means of driving traffic to your site and secondly, once that person has arrived at your site, you must be able to have the visitor make a purchase or book a service before leaving.

Get on top of these two necessities and you will undoubtedly be successful. The question, however, is; what do you have to do to make all this occur?

What you Need to do to Drive Traffic to Your Site

There are many thousands of sites online that get very little traffic, probably millions. Most of these sites are quite attractive and feature good products, but they are constantly being overlooked by prospective customers. They can probably be likened to a warehouse full of bargains but there is no road in to access them. You must create that roadway.

Following are some ways you can not only create that road, but also bituminise it and make it well signposted.

Search Engine Optimisation or SEO

The best way to look at SEO is to think of what you do yourself when you want to find a subject on the internet. You type in a word or phrase. When you do this the search engine you are using will bring up a list of sites that uses these very same words. You may visit more than one site that comes up, in order to make comparisons, but you will usually only peruse those that appear on the first page of the list.

This is why it is important that your usage of keywords on your site is sufficient to have you ranked on the first page. Efficient use of keywords in the content of your site will make your site SEO friendly. This gives you a greater chance of a higher listing.

Beware, however, that you don’t use too many keywords in your text, as if you do you could find it gets the opposite reaction from the search engine, resulting in it being blacklisted.

Blog Writing

It is becoming more and more popular to use a blog consisting of a currently interesting topic related to your website content, to grab the interest of certain people, and to have this blog linked to your site. In this way the blog is used as bait but for it to work it must be able to hold the interest of the reader, and be strong enough in its information to have the blog reader take the extra step of clicking on the link to be led to your particular site.

If your blog is well written and updated regularly the blog reader will be more inclined to keep coming back for more useful information. While he or she is coming back there is a growing chance that they will click on the link and visit your primary website.

The title of your blog is as important as the keywords used within its text, as these will also be picked up on by the search engine crawler resulting in you getting a higher search engine result. For this reason it is preferable for you to have at least one of your keywords included in the title as well as in the text that follows.

Concentrating on Your Conversion Rate

Once you have been successful in getting traffic to visit your site you have to keep them there long enough to make a purchase.

The first thing here is to make your landing page as attractive as you can.

It is a good idea to use the same background colours and fonts as you did in your blog as this will give the visitor a sub-conscious feeling of knowing you. Your main focus here will ultimately come down to a conversion rate. A conversion rate being the number of sales you make compared to the number of visitors you get.

In order to obtain a high conversion rate you should use the following tips:

• Confidence in Trading. Your visitor will gain in confidence in remaining on your site if they see something they are familiar with that can verify in their minds to tell them that your site must be credible and authentic. This can be achieved if you include logos such as ‘verified by Verisign,’ or state some fact such as being one of the fastest growing companies in your field.
• Write Visitor Friendly Copy. Don’t oversell yourself in the copy on your website. Your visitor will be interested to know who you are but don’t get into self promotion. You are focused on getting a conversion, therefore quickly get into selling the benefit your visitor could expect to receive if he or she purchased from your site rather than buy from elsewhere. Your site must, at all times, be customer focused and if you do this with customer friendly language you will achieve success.
• Keeping it Simple. The copy on your site should be capable of promoting the benefits to be derived from buying from your site, but it is also important to keep your message simple and easy to understand. Visitors to a website are not impressed with lengthy words they barely know the meaning of. They can see such a practice as talking down to them which could result in them being put off and leaving the page. Remember that most people are busy and don’t want to spend time deciphering the meaning of your words. Keep it simple and straight to the point at all times.
• Deal with Your Customers’ Needs. Always write your copy catering to your customers needs. Starting with your blog and continuing through to your website itself. Always keep in mind that you are in business to fill a need your customer has. By addressing your customers’ needs your website will be appreciated, and you will be more likely to make a conversion than you would by simply telling a customer what you have, with a ‘take it or leave it’ attitude.

This article was written by John from Life Insurance Finder. Visit Life Insurance Finder to compare life insurance quotes.

image: smoto