4 Reasons Why Your Online Business Needs an Email List

by: Mitch 2

All businesses should have an email list. However, email lists are an especially important asset for owners of online businesses, as they usually don’t have in-person contact with their customers. Email lists give business owners a way to both publicly and privately communicate with their customers. Regardless of the business you’re in, you can use an email list to introduce new products, offer discounts or special promotions to your customers, or provide customers with the latest information about any changes in your company or industry.

Less Reliance on Google

Most online companies depend on search engines like Google to drive traffic to their site, but Google’s algorithm changes frequently, causing some sites to take a hit in the rankings. According to Google’s official blog, about 12% of search results were affected by their recent algorithm changes. It’s almost impossible to predict the changes that search engines will make – it’s much easier to have other options, such a substantial email list, to generate traffic and make money.

Easy to Introduce New Products and Offer Discounts

If you’re getting ready to sell a new product, a great way to have a booming launch day is to tell your email list recipients about it in advance and create some hype before the launch. It’s much easier to get your list of thousands of subscribers excited about a product than to try to catch the interest of a random user that found your site via a search engine or link.

For example, if you are selling Halloween costumes, you can send emails that advertise Harry Potter costumes.

Your email subject can be something like ‘Harry Potter costume accessories from HalloweenExpress.com‘. These emails are likely to get subscribers excited about (or at least aware of) your products and the products that your affiliate is advertising.

Create a Lasting Income Stream

Some sales methods (mostly in-person) only allow you to make one pitch – if the customer doesn’t buy, that’s it. With an email list, however, you have a way to contact your customers so you can pitch offers frequently, giving someone many different opportunities to buy if they chose not to in the past.

Sending an email may also remind people who have purchased from your company that your site is still available and sells great products. You may also ask customers to send you any feedback they have about your products and customer service. Users are likely to give honest opinions by email and their feedback may help you reach even more people.

Create A Closer Relationship With Customers

Since there are tokens in email programs, you can get on a first name basis with the customers on your list. It’s also easy for your list to email you and for you to reply – all of this leads to a closer relationship, often times giving you higher conversion rates for sales. Users who shop online usually want to have a relationship with the companies they buy from because it builds trust and makes them feel safer sending their financial information.

According to a survey that was conducted by ACI Worldwide, about half of all consumers from everywhere in the world worry about credit card fraud.

This means that companies who put in the extra effort to connect with people on a personal level are usually rewarded with repeat customers and more customers overall than companies who don’t interact with their customers or attempt to build relationships.

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